<< Operating Model Technology >>

Business Process is the set of processes, activities, methods, and best practices employed to operate your business and serve your clients. Business Process is what produces the results and deliverables you promised to your client. It determines your capacity to serve your market, and ensures that your business is profitable, efficient, and sustainable.

It is imperative to be conscious of the activities you will need to perform to ensure quality of service and make sure they are geared toward the nature of your business. Your processes and activities need to be organized so you and your team can perform them efficiently and effectively. It is important to ensure that your processes and techniques meet or exceed those of your competitors.

Best Practices are continually being improved and refined. Your most formidable competitors are constantly improving their practices and the industry is constantly evolving to better serve its clients. We can't assume the way we've been doing things is the way we should do things.

The processes and activities as part of your business can be categorized within the basic operating model we introduced in the previous section. You can view how each activity falls into either Business Generation, Conversion, or Service Deliver. When categorized like this, it becomes easier to relate the processes and activities to the roles and professionals that must perform them.

Business Generation	Conversion	Service Delivery
Market Analysis Maintain dbase Collect market data Analyze trends Maintain reports Track market share Brand And Promotion Quality Control Writing Graphic design Public relations Effective Marketing Campaign Prepare marketing collateral Develop contact lists Mailings Follow up calls	Discover Identify propect's goals goals, motivation, and situation Financial analysis Assemble market information Establish Rapport Meetings Lunches Warm calls Follow up calls Provide information Present Listing presentations Prepare listing materials	Oversee Marketing Program Interface with client Coordinate Activities Follow ups Negotiation Prepare counter offers Phone calls Execution Provide documents Monitor escrow Prepare closing file Follow up calls Provide information