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Creating A Value Proposition

Crafting your Value Proposition starts by making the Value Proposition the heart of your business planning process.

Your business planning process, in turn, must start with an analysis of your business environment. This environmental analysis includes knowledge of your market, insight into your client's perspective, analysis of your competition, and an understanding of how your value proposition accelerates the overarching value proposition of your firm or organization.

This initial analysis will allow you to begin to craft a value proposition that:

• Creates a strong bond between you and your target market.
• Captures the essence of the value, experiences and results that are important for your client or prospect.
• Articulates that value in a way that is meaningful to your client or prospect
• Differentiates you in the marketplace and sets you ahead of your competition.
• Positions you to realize your business goals and performance objectives.
• Provides a foundation for you to align each component of your business plan in a way that amplifies your capabilities and enables you to deliver unrivaled service and value to your client.

After this critical step, you will have the key elements that are necessary to begin crafting your value proposition.

However, you must now be aware of the key criteria and common pitfalls and mistakes people commonly make in drafting a value proposition that can undermine your business.